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Argentina :Brand Stories

1.     YPF  


Parent company: YPF

Headquarters: Buenos Aires

Industry: Oil & gas

Year of foundation: 1922

Website: www.ypf.com 

Brand Value: US$1.535 million


YPF is Argentina’s leading energy company and the country’s largest fuel producer. It operates a fully integrated oil and gas business, with leading market positions across both the domestic upstream and downstream segments. Upstream operations include the exploration, development and production of crude oil, natural gas and propane. Downstream operations are focused on refining, marketing, transportation and distribution of oil and a wide range of petroleum products, petroleum derivatives, petrochemicals, propane and bio-fuels. YPF operates a network of more than 1,600 filling stations and has the ability to produce 530,000 barrels of oil daily from 91 production areas. The company was founded in 1922 and operated as a state-run enterprise until 1993, when a public offering reduced the government’s ownership stake to a minority position. In 1999, Spain’s Repsol acquired majority ownership of YPF, but early in 2012 the government reasserted ownership with a presidential decree to nationalize YPF




2.     Macro

Parent company: Macro Group

Headquarters: Buenos Aires

Industry: Financial Institutions

Year of foundation: 1988

Website: www.macro.com.ar 

Brand Value: US$1.472 million


Macro is a private bank that has undergone enormous growth in the past 10 years. Founded in 1988 as a commercial bank, Macro acquired capital stock in numerous privatized provincial banks such as Banco Misiones, Banco Salta, Banco Jujuy, and Banco Bansud. It also acquired some branches of Scotiabank Quilmes, Nuevo Banco Suquía, Banco Nuevo Bisel, and Banco Privado de Inversiones Banco Tucumán. This ambitious acquisition program has resulted in Macro becoming the third-ranking private Argentine bank in terms of net assets, the fourth in terms of deposits and the fifth in terms of credit outstanding to the private sector. Macro Bank was listed on the New York Stock Exchange in 2006, becoming the first Argentine company to be listed abroad since the end of the 1990s.





3.         Quilmes


Parent company: Cervecería y Maltería Quilmes                

Headquarters: Buenos Aires

Industry: Beer

Year of foundation: 1890

Website: www.cerveceriaymalteriaquilmes.com 

Brand Value: US$662 million


Cervecería y Maltería Quilmes is the top brewer in Argentina and part of Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands. Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina. The company has around 5,300 employees and operates five plants and eight distribution centers. During 2017, the brand made an agreement with the Argentine Football Super League, and as main sponsor is working with the league to highlighting positive sporting habits and values, with the aim of recovering national pride in Argentine soccer.



4.     Personal Telecom


Parent company: The Telecom Group

Headquarters: Buenos Aires

Industry: Communication Providers

Year of foundation: 1990

Website: www.personal.com.ar 

Brand Value: US$624 million


Personal is the mobile brand of The Telecom Group. Personal has led the market since 1996, and continues to evolve to meet the changing needs of digital consumers. It is seen as an innovator in the sector, driving brand awareness through sponsorship of signature events, such as the annual Personal Fest musical festival, which draws thousands of people over two days. The brand also seeks to drive loyalty through its Club Personal program. Personal’s parent company, The Telecom Group, was created in 1990 when the government allowed private ownership of the previously state-run enterprise. Its shares are traded on the New York Stock Exchange.    



5.         Banco Galicia


Parent company:  Banco de Galicia Y Buenos Aires S.A

Headquarters: Buenos Aires

Industry: Financial Institutions

Year of foundation: 1905

Website: www.bancogalicia.com 

Brand Value: US$734 million


Founded in 1905, Banco Galicia is one of the largest private-sector banks in the Argentine financial system and a leading provider of financial services in the country. Banco Galicia offers, through affiliated companies and a variety of distribution channels, a full spectrum of financial services to over 4.2 million customers, both individual and corporate. Banco Galicia operates one of the most extensive and diversified distribution networks among private-sector banks in Argentina, offering more than 350 points of contact with customers through its bank branches, along with electronic banking facilities and a further 187 customer service centers operated by regional credit card companies). The company’s shares are traded on the Buenos Aires Stock Exchange.