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ARMANI

ARMANI

 

Company: Giorgio Armani SpA

Brand value: US$2,460 million

Headquarter city: Milan

Industry: Luxury

Year formed: 1975

 

Armani is a fashion house founded by designer Giorgio Armani, famous for the design, manufacture, distribution and retailing of haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, cosmetics and home interiors. The brand made its name globally in the 1970s as a highly influential luxury label, and in the 1980s began extending into new categories beyond fashion, including perfumes and eyewear. There is a range of sub-brands under the Armani banner, which enable the Armani name to extend to a highly diverse range of styles, price ranges and target audiences, without diluting the value of the Armani name. These include the top-end Giorgio Armani range, Emporio Armani for trendy modern ready-to-wear lines, Armani Junior, which offers designer clothes for children, and Armani Jeans, a more casual collection for adults. There are now more than 2,000 Armani stores around the world. In the late 1990s, Armani further extended the brand, moving into hotels, restaurants and resorts. The Armani Hotel Dubai has 160 rooms and suites in the iconic Burj Khalifa, and the Armani Hotel Milano, in the commercial capital’s couture district, has 95. In 2016, Armani announced it would stop using animal fur in all of its collections. Celebrities tend to feature in Armani advertising; the recent campaign for the fragrance Sì stars actor Cate Blanchett, directed by Matthew Frost. Armani is a privately owned company.