Parent Company: a.s.r. Nederland N.V.
Brand Value: $358 Mil.
Headquarter City: Utrecht
Year Formed: 1720
a.s.r. is one of the largest insurance organizations in the Netherlands, and can trace its history back to the 1720 establishment of the Stad Rotterdam Verzekeringen company. Today’s a.s.r was formed through a series of mergers in the early 2000s, followed by a period of nationalization and privatization that culminated in a.s.r.’s listing on Euronext Amsterdam in 2016. The company now has some 3,400 employees and an operating result of €742 million in 2018. Its insurance offerings and sub-brands fall into three streams: Non-Life (through brands like a.s.r., De Amersfoortse, and Ditz); Life; and Funeral Expenses. Many of a.s.r’s offerings in spaces like health and occupational disability rank among the Netherland’s top three providers in their categories. a.s.r has also recently begun to offer a variety of banking and asset management services, and is an active player in acquiring new assets. For the past several years a.s.r. has employed the Dutch rapper Sticks to tell “The Other Story” about the company’s social responsibility programs and insurance offerings.