Company: Aston Martin PLC
Brand value: US$718 million
Change since 2018: NEW ENTRY!
Headquarter city: GAYDON, WARWICK
Year formed: 1913
Aston Martin is an iconic luxury sports car brand known for its distinctively designed, hand-crafted cars. The brand is strongly associated with James Bond, having featured in many of the films as 007’s vehicle of choice. In the upcoming 25th Bond film, the hero is set to drive a £250,000 electric Aston Martin Rapide E, one of only 155 electric cars being made. The brand is also producing a limited-edition £2.75 million “Goldfinger DB5” including Bond gadgets such as revolving number plates and a rear smokescreen. In 2018, the brand opened a new flagship dealership in Abu Dhabi, in the prestigious Etihad Towers. In Shanghai, meanwhile, it has launched its first global brand centre, called “House of Beautiful”, uniting the brand’s products, experiences and collaborative projects in vehicle displays, entertainment spaces and a zone for exhibitions and classes.