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AT&T

AT&T

Company: AT&T Inc.

Brand Value: $99,428 Million

Headquarters: Dallas, TX

Year on Year Change: -7%

Category: Telecom Providers

Year formed: 1882

AT&T is one of the largest telecommunications companies in the world by revenue. The original AT&T, which held a monopoly on telephone service in the United States, was broken up in 1982 by an antitrust lawsuit, with the brand retaining only the company’s long-distance services. One of the resulting companies, SBC Communications, purchased the brand back in 2002 and adopted its name. Today, AT&T works to distinguish itself by being bigger, faster, and more reliable than its competition. It sells its services through its own stores as well as alliances with many of the nation’s leading retailers, including Walmart and Best Buy. In a significant development for its category, it has closed a deal to purchase Time Warner after a long legal battle. This gives it a deep catalog of content, enabling it to compete with fast-emerging players in the cord-cutting space like Hulu and Netflix.

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