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Auchan

Auchan – in 2020 15 (-1)

Parent Company: Auchan Group

Brand Value 2020: $4871m (US$)

Change from 2019: +3%

Headquarter City: Croix

Category: Retail

Year Formed: 1961

Auchan is a family- and employee-owned chain of supermarkets, hypermarkets and convenience stores. It operates approximately 3,600 stores in 17 countries around the world, and has a growing e-commerce presence. It has recently been focusing on smaller-format convenience and “ultra-convenience” stores, with 94 percent of recent openings falling into this category, particularly in France and China. In its Vision 2025 strategy, Auchan announced plans to turn hypermarkets into more than places to shop, with a range of new services, and in-store entertainment linking physical and digital—“phygital”—experiences. In June 2019, Jean-Denis Deweine was appointed CEO of Auchan Retail France to accelerate this vision. Initiatives include pilot Lifestores, launched in 2019 in Juaxing, Turin and Luxembourg, featuring cooking lessons, wine tasting and wellbeing classes. Phygital initiatives include Auchan Kids, an augmented reality Christmas shopping app for 2019. Auchan is also working with Google on ways to offer personalized phygital shopping.

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