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Audi

AUDI

Company: Volkswagen AG

Brand value: US$8,119 million

Change since 2019: -8%

Headquarter city: Ingolstadt

Category: Cars

Year formed: 1909

Audi is a premium carmaker promising “Vorsprung durch Technik” or ‘’being ahead through technology’’. Its range extends from compact models to sports cars, family sedans and SUVs. Under its Strategy 2025, Audi is focusing on sustainable mobility; it intends to have more than 30 electrified models released by 2025, accounting for around 40 percent of sales. Audi’s fresh approach to mobility extends beyond cars with sustainable drive systems. The new Audi e-tron scooter, which is due to hit the market later this year, combines the features of an electric scooter and a skateboard, and is designed to be easy to carry on public transport. Audi is partnering with successful Hollywood blockbuster movies on product placement; it has worked with Sony Pictures Entertainment to release exclusive digital content ahead of the release of “Spider-Man: Far From Home”, which features the Audi e-tron scooter as well as the A7 and Q8 models. Audi supports local and international sports, primarily winter sports, the e-sports sector, football, sailing and golf.