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Company: Aviva PLC

Brand value: US$1,866 million

Change since 2019: -22%

Headquarter city: London

Industry: Insurance

Year formed: 1696

Aviva is the UK’s leading insurance provider, with over 15 million customers in the country and 33 million around the world using its insurance, savings and investment services. The brand has launched a new product, Simple Life Insurance, aimed at clients who do not have time or funds for comprehensive cover; it does not require a medical, and provides simple cover based on the age of the person. Aviva has extended its long-running partnership with the bank Santander on the provision of home and life insurance to UK customers. The new agreement runs until the end of 2026.

Aviva has partnered with the British Red Cross since 2016, and during the COVID-19 outbreak donated an additional £10 million support the British Red Cross Community Reserve Volunteer (CRV) programme in the UK, which helps the Red Cross support people coming out of hospital.