Company: Bank Tabungan Negara Persero Tbk PT
Brand Value: US$213 million
Year on Year Change: -12%
Year Formed: 1897
BTN has the largest mortgage portfolio in Indonesia. The bank has recently been adjusting its offering – and the way it communicates – in order to better cater to younger consumers and improve levels of financial literacy. It is offering mortgages with smaller down-payments and longer repayment terms, up to 30 years, which helps millennials get on the property ladder. The brand has been hosting on-campus workshops related not just to finance but also the business of property. Digital services are being expanded, in partnership with local technology startups. A partnership with KYCK! helps BTN customers to set up new accounts and submit documents using optical character recognition (OCR) technology, which recognizes the text in documents such as ID cards. With Gradana, BTN works on auto-approval for mortgages. BTN’s CSR work includes the Safari Ramadan campaign, with IDR 2.24 billion donated for improvements to religious facilities. Also, this year, BTN has revamped its loyalty scheme with the launch of a new points system that allows customers to access prizes that suit their needs.