Company name: Bank Mega Tbk PT
Brand Value: US$209 million
Year on Year Change: NEW ENTRY!
Year Formed: 1969 as Bank Karman (1992 as Mega)
Bank Mega offers consumers saving accounts, current accounts, time deposits, loans and e-banking. In the past year, Bank Mega Syariah and Bank Mega have jointly launched Shariah banking services. Bank Mega has also partnered with Manulife to sell mutual funds and has launched a new Transmart Mega Card with Visa and the retailer Transmart. The brand celebrated its 50-year anniversary in 2019 with a huge prize draw, offering customers the chance to win prizes and millions of Rupiah in cash. Selected customers with Mega Barca cards were given an expenses-paid trip to Barcelona to watch FC Barcelona versus FC Atletico Madrid. The brand also conducted a dental care outreach program in Bogor and, over Eid Al-Fitr, Mega distributed packages of essential foods to people in need. Bank Mega is a heavy user of social media for its marketing, often in partnership with other brands. Promotions and content tend to deploy Instagram hashtags that reflect the theme of a campaign, such as #MakanBarengMega (Eat with Mega), #BelanjaBarengMega (Shop with Mega), and #LiburanBarengMega (Holiday with Mega).