li:before{content:"o "}ul.lst-kix_list_1-0{list-style-type:none}.lst-kix_list_2- BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report - Indonesia
We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Bank Mega

Bank Mega

Company name: Bank Mega Tbk PT

Brand Value: US$209 million

Year on Year Change: NEW ENTRY!

Headquarters: Jakarta

Category: Banks

Year Formed: 1969 as Bank Karman (1992 as Mega)

Bank Mega offers consumers saving accounts, current accounts, time deposits, loans and e-banking. In the past year, Bank Mega Syariah and Bank Mega have jointly launched Shariah banking services. Bank Mega has also partnered with Manulife to sell mutual funds and has launched a new Transmart Mega Card with Visa and the retailer Transmart. The brand celebrated its 50-year anniversary in 2019 with a huge prize draw, offering customers the chance to win prizes and millions of Rupiah in cash. Selected customers with Mega Barca cards were given an expenses-paid trip to Barcelona to watch FC Barcelona versus FC Atletico Madrid. The brand also conducted a dental care outreach program in Bogor and, over Eid Al-Fitr, Mega distributed packages of essential foods to people in need. Bank Mega is a heavy user of social media for its marketing, often in partnership with other brands. Promotions and content tend to deploy Instagram hashtags that reflect the theme of a campaign, such as #MakanBarengMega (Eat with Mega), #BelanjaBarengMega (Shop with Mega), and #LiburanBarengMega (Holiday with Mega).