Company: Bank CIMB Niaga Tbk PT
Brand Value: US$229 million
Year on Year Change: -10%
Year Formed: 1955
CIMB Niaga offers a range of consumer banking services, with a focus on digital tools to make consumers’ lives easier. Its Digital Lounge promises that new customers can set up an account within five minutes. The brand is partnering with other organizations, including property consultant Projek, to provide convenient and simple services for consumers buying property. Communications and community outreach focus on this year’s #KejarMimpi (Chase Your Dreams) campaign, which seeks to make a positive impact on communities through education, care for the environment, social economic development, and philanthropy. The campaign is helping CIMB Niaga reach an audience beyond its traditional market of Java; many #KejarMimpi activities focus on the eastern part of the country. The brand is also working with venture capital company Genesis to provide IDR 300 billion in funding for Indonesian startups. Indonesian actresses Sandra Dewi and Maudy Ayunda are now the public faces of CIMB Niaga.