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Banks Insight | B2C

Valeria Balaro

UK Marketing Director

Kantar

Valeria.Balaro@kantar.com

 

Brands cycle

between B2B,

B2C models

 

The B2B brands have a harder time reaping the benefits of dashboard type digital solutions because they don’t have one particular user in mind. The user is a company with multiple individuals using the product. Consequently, the brands move in a cycle where they move toward more digital solutions and dashboard-type behavior, and then shift back to B2B model, which is based on long term relationships and trust.