Vice President, Global Content Marketing
Kantar Millward Brown
Young people need
financial advice and
Banks need to consider the brand experience at every touch point to build strong relationships with new and existing customers – especially among millennials. Many in this age group have not yet amassed great wealth, but they have high aspirations. Millennials often say they prefer to handle their financial transactions using Facebook, Google or other tech leaders, but these brands are heavily purchase focused. Millennials also need, and are seeking investment advice to build their futures, and they should not be overlooked.