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Barclays

Barclays

Company: Barclays PLC

Brand value: US$6,747 million

Headquarter city: London

Industry: Banks

Year formed: 1690

 

Barclays UK is a personal and business banking brand with about 1,600 branches across the country serving 24 million retail customers and almost one million business banking clients. Barclays International is the global arm of the operation, which offers private and corporate banking and investment in over 50 countries. Operations are united by a common purpose “to help people achieve their ambitions in the right way”. Barclays has been a leader in innovation, launching the UK’s first credit card in 1966 (still called the Barclaycard) and the world’s first cash machine a year later. In 2016 Barclays joined forces with Interpol in an effort to fight cybercrime, resulting in a series of hard-hitting ads showing how easily people can be deceived by fraudsters, and advising them how to protect themselves. The campaign is linked to its “Let’s go forward” cross-platform marketing campaign which highlights how Barclays can help people from all backgrounds, particularly young people, achieve their goals across different aspects of their lives. It highlights its LifeSkills initiative, a programme to help young people prepare for work, and its Family Springboard Mortgages product. Barclays has a primary listing on the London Stock Exchange, is a constituent of the FTSE 100 Index, and has a secondary listing on the New York Stock Exchange.