Brand value: US$4,623 million
Change since 2019: -19%
Headquarter city: London
Year formed: 1690
Barclays UK is a personal and business bank with about 1,200 branches across the country serving 24 million retail customers and almost one million business banking clients. The brand prides itself on innovation, and recently upgraded its app to enable its customers to control their current accounts with other banks without leaving the Barclays app – the first UK bank to offer this kind of one-stop banking. The business is extending its long-running relationship with payment services brand VISA, to help it develop new financial services propositions and grow its business in Eastern Europe.
During the COVID-19 outbreak, Barclays announced a £100 million community aid package, half of which was a corporate donation to charities working with vulnerable people, with the remainder being used to alleviate social and economic hardship caused by the crisis. Barclays was the first title sponsor of the Women’s Super League football competition, and in late 2019 signed a three-year deal to expand its role as Lead Partner of the professional women’s network, Women in Football.