Company: British Broadcasting Corporation
Brand value: US$1,865 million
Change since 2019: -19%
Headquarter city: London
Year formed: 1922
The BBC is a public broadcaster with a mission to provide programmes and services that inform, educate, and entertain. The brand’s public service role was highlighted during the lockdown period of the COVID-19 outbreak through a series of initiatives, including the launch in April of the BBC’s biggest ever education offer – designed to ensure that every school student in the country could keep up their studies.
With TV schedules altered by fast-changing events and restrictions on production, the BBC experimented with new ways of creating programming without the usual live audiences, and by having studio guests following social distancing rules. New entertainment options were provided to help consumers get through lockdown, including TV ballet lessons, cooking programming, and a singalong on BBC radio. An evocative montage fusing real footage with Idris Elba reading the poem “Don’t Quit” was created to show how the virus was bringing communities closer in new ways. Internationally, BBC Global News has offered free ad slots for public service announcements around the virus.