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Company: Bet365 Group Ltd

Brand value:

Change since 2018:

Headquarter city: Stoke-on-Trent

Category: Gambling

Year formed: 2000

Bet365 is an online gambling business offering sports betting, casino games and bingo rooms on the internet. The brand prides itself on innovation, and has a team of in-house developers working on new technology that sets the brand apart from competing betting services. CEO Denise Coates was in 2018 revealed to be the highest-paid CEO in the world, being paid £265 million in the 2017-18 financial year, as company revenues hit £2.7 billion. The brand has a strong association with football, and sponsors several Sky Sports football shows. Stoke City Football Club, which is sponsored by bet365, has renamed its home ground the bet365 Stadium. The actor Ray Winstone is the public face of the brand and features in its TV commercials. Bet365 supports The Donna Louise Hospice, providing care for children and young people.