Company: Bet365 Group Ltd
Brand value: US$1,379 million
Change since 2019: -21%
Headquarter city: Stoke-on-Trent
Year formed: 2000
Bet365 is an online gambling business offering sports betting, casino games and bingo rooms on the internet. The brand prides itself on innovation, and has a team of in-house developers working on new technology to set the brand apart from competing betting services. A new offer to UK customers launched early this year gives new joiners £100 in betting credits, as the brand seeks to broaden its user base and lure users of competing sites. Bet365 has a strong association with football and sponsors several Sky Sports football shows as well as Stoke City Football Club, whose home ground is named the bet365 Stadium.
The brand has been expanding in the US, and in January partnered with Inspired Entertainment to launch virtual sports on its online sportsbook in New Jersey. Bet365 then became the first online betting operator to roll out Inspired’s new NFLA Legends Football game. An extension into Mexico, as Bet365.mx, is the result of a long-term partnership with Colossus Bets.