Company: Bayerische Motoren Werke AG
Brand value: US$21,942 million
Change since 2019: -13%
Headquarter city: Munich
Year formed: 1916
BMW is renowned for combining design and technology for “Sheer driving pleasure”, a.k.a “Freude am Fahren”. Its focus on the driver sets it apart from other premium automotive names; it is seen as offering premium quality and fun. The range runs from the compact BMW 1 Series through to family-sized saloons and SUVs, as well as the sporty M and Z4 models, and a growing range of hybrid and electric cars. As BMW positions itself for a new future of mobility, it has set out its Future Highway 2025 roadmap, which presents a strategy for the launch of 25 electrified models – at least half of them fully electric - by that date. BMW has recently announced plans to deliver on that goal two years early. To mark the 30th anniversary of the fall of the Berlin Wall, BMW in 2019 created a short film “The Small Escape”, telling the story of nine people who escaped from East to West Berlin hidden in a tiny BMW Motocoupé.