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BNI

Company: Bank Negara Indonesia Persero Tbk PT 
Brand value: US$1,551 million
Year on year change: -24%
Headquarter city: Jakarta 
Industry: Banks
Year formed: 1946 
 
BNI (Bank Negara Indonesia) is best known as a provider of credit and banking services for large government projects. It also supports business and SMEs, and as a consumer bank targets young millennials with informative but subtly humorous communications.  Calling itself the “Pride of the Nation” in its advertising, BNI is also regarded as a leader in Shariah-compliant financial services, from current accounts and credit cards to investment services, mortgages and insurance, and in the past year BNI Syariah has launched a debit card for children which customers can design themselves. BNI’s consumer banking arm has issued credit cards to 1.7 million people, who can use them with 40,000 merchants. Non-performing loans and the broader economic conditions have hit revenue and the share price in the past year.
 
BNI is a strong advocate of environmental protection and corporate social responsibility, and has begun construction on a new headquarters in Jakarta that incorporates many green features. The bank hopes that Menara BNI, as the building will be known, will become a landmark in the city and a symbol of responsible development.
 
BNI has offices in London, New York, Singapore, Tokyo, Osaka and Hong Kong, and opened its first South Korean branch in Seoul in 2015. In 1996, BNI became the first state-owned bank to list on the Indonesia Stock Exchange when 25 percent of its equity was sold to the public. The bank remains majority state-owned.