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BNP Paribas

BNP Paribas

Company: BNP Paribas S.A.

Brand Value: US$ 4,543 million

Change since 2018: -8%

Headquarter City: Paris

Category: Banks

Year Formed: 1966

BNP Paribas is a premium global banking and financial services brand, operating in 74 countries. The brand was formed when BNP and Paribas merged in 1966, but parts of the business go back almost 200 years. Since the global financial crisis, it has bought out several other banks, including Fortis in Belgium, BNL in Italy and TEB in Turkey. In its communications, BNP Paribas describes itself as “The bank for a changing world”. BNP Paribas was an early mover in launching an online brand, HelloBank!, which is now popular in France, Belgium and Italy. It also ranks among the leading European banks for investment in FinTechs (emerging players in the financial services sector), and partners with American business accelerator Plug and Play to support FinTechs at Station F in Paris, the world’s largest incubator of startups. BNP Paribas has adopted the United Nations’ 17 Sustainable Development Goals as part of its CSR strategy. The brand is a prominent sponsor of the film industry and of international tennis tournaments. BNP Paribas will be one of the main sponsors of the 2024 Olympic Games in Paris.