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BNP Paribas

BNP Paribas – in 2020 #16

Parent Company: BNP Paribas SA

Brand Value 2020 $4,436m (US$)

Change since 2019: -2%

Headquarter City: Paris

Category: Banks

Year Formed: 2000

BNP Paribas is a premium global banking and financial services brand operating in 72 countries. The brand was formed when BNP and Paribas merged in 1966, but parts of the business go back almost 200 years. Following the global financial crisis in 2007/8 it bought several other banks, including Fortis in Belgium, BNL in Italy, and TEB in Turkey. In its communications, BNP Paribas describes itself as “The bank for a changing world.” BNP Paribas was an early mover in launching an online brand, HelloBank!, which is now popular in France, Belgium and Italy. It ranks among the leading European banks for investment in fintech’s (emerging players in the financial technology sector), and partners with American business accelerator Plug and Play to support fintech’s at Station F in Paris, the world’s largest incubator of startups. The bank has a specific focus on women and social entrepreneurship. It is also a prominent sponsor of the film industry and of international tennis tournaments.