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Parent Company: Koninklijke Ahold Delhaize NV

Brand Value: $653 Mil.

Headquarter City: Utrecht

Category: Retail

Year Formed: 1999

Established in 1999 as an online bookseller, 20 years later bol.com has become the leading web shop in the Netherlands with more than 20 categories sold and more than 1.5 million site visits a day. Three quarters of the Dutch population visit bol.com at least once a month, leading to a new projected revenue record of €2.1 billion for 2019. bol.com’s name originated from an abbreviation of the German media concern that founded it: Bertelsmann On-Line. While in the beginning it was active in many countries, today bol.com operates solely in the Netherlands and Belgium. From 2012 on, bol.com has been part of the Ahold Delhaize family, which also includes the leading Dutch supermarket brand Albert Heijn. bol.com has won awards as the “best webshop of the Netherlands” many times since its founding; it is known for its innovative and entrepreneurial way of doing business, as well as its consumer focus. The webshop has kept evolving over time, for example by allowing third parties to sell on its platform since 2011, which has led to many thousands of “partner, sellers trading on the platform. Indeed, bol.com plans to evolve from “a webshop only” into a “trading platform” for consumers and business in the years to come. Shares of parent company Koninklijke Ahold Delhaize N.V. are primarily traded on Euronext Amsterdam.