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Parent Company: Koninklijke Ahold Delhaize NV

Brand Value: US$908 Mil.

Headquarter City: Utrecht

Category: Retail

Year Formed: 1999

Established in 1999 as an online bookseller, 20 years later bol.com has become the leading web shop in the Netherlands, with more than 20 categories sold and more than 1.5 million site visits a day. Three-quarters of the Dutch population visit bol.com at least once a month, leading to a new projected revenue record of €2.1 billion for 2019. From 2012 on, bol.com has been part of the Ahold Delhaize family, which also includes the leading Dutch supermarket brand Albert Heijn. Bol.com is a great example of on-point consumer communication, especially through social media. They are known for their humorous, down-to-earth way of communicating with consumers; in 2020, they were awarded prizes for Best Community Management, Best Copywriting, Best Innovation, and Best Webcare at The Best Social Awards. In 2020 Bol.com was one of the first major Dutch merchants to publicly ban the term “Zwarte Piet” (black Pete) from products on its platform. This led to strong reactions both from supporters as well as people opposing this decision, but Bol.com maintained that “zwarte Piet” does not fit with their ambition to be an inclusive platform. Bol.com first allowed third parties to sell on its platform in 2011 – and going forward, bol.com plans to evolve from “a webshop only” into a “trading platform” for consumers and business in the years to come. Shares of parent company Koninklijke Ahold Delhaize N.V. are primarily traded on Euronext Amsterdam.

Responsibility index: 114