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Boohoo

Boohoo

Company: boohoo Group PLC

Brand value: US$583 million

Change since 2019: NEW ENTRY!

Headquarter city: Manchester

Industry: Apparel

Year formed: 2006

Boohoo is a fashion brand targeting women of the “Instagram generation”, aged 16 to 30, with clothing it designs and sources itself. The brand claims not to take life or fashion too seriously, and is highly active on social media, with over 10 million followers around the world. The brand has also launched a weekly podcast, featuring a different guest every issue, to discuss issues of interest to its customer base. While Boohoo’s home market, the UK, is the biggest contributor to sales, it is also popular in the US and recently opened in Australia. Growing concerns around the impact of fast fashion on the environment has spurred Boohoo into a focus on sustainability, with the launch of its For The Future capsule collection made from recycled fibres, and initiatives to encourage people to keep wearing old clothes, or renew or recycle them. The lockdown period due to COVID-19 proved a boon for Boohoo, with sales of casual clothing helping send sales up 30 percent on usual levels. The business also went on an acquisition spree, bringing Karen Millen, Coast, Oasis and Warehouse into the boohoo Group.