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Parent Company: Booking Holdings Inc.

Brand value: US$9409 Mil.

Headquarter City: Amsterdam

Industry: Travel Services

Year formed: 1996

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Today, it’s more than just a hotel site: with a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, you can book any kind of accommodation, from boathouses to igloos, all with a price-match guarantee. In other words, and as their slogan puts it: “Booking.com: hotels, homes and everything in between.”. The company’s marketing focus has long been focused on driving performance (especially through search engine advertising, online displays, and partnerships). Recently, however, the brand has started doing more extensive TV and video advertising in the Netherlands and beyond, aimed at encouraging their consumers to stop searching for and staring at travel ideas on social media, and instead to “be bold and press the confirmation button. As a leader in travel, Booking.com recognizes that it has a shared responsibility with the industry to ensure the planet and its people are able to thrive in the future. It is working with its partners and peers to provide a wider array of sustainable experiences, and to give customers more sustainable choices when they travel. Booking.com’s parent company, Booking Holdings Inc. (formerly The Priceline Group Inc.) is listed on Nasdaq; the company has 198 offices in 70 countries worldwide.

Responsibility index: 116