Parent Company: Booking Holdings Inc.
Brand value: $12,199 Mil.
Headquarter city: Amsterdam
Industry: Travel Services
Year formed: 1996
Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Today, it’s more than just a hotel site: with a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, you can book any kind of accommodation, from boathouses to igloos. In other words, and as their slogan puts it: “Booking.com: hotels, homes and everything in between.” The company has 198 offices in 70 countries worldwide; each day, more than 1,550,000 room nights are reserved on the platform, all with a price-match guarantee. The company’s marketing focus has long been focused on driving performance (especially through search engine advertising, online displays, and partnerships). Recently, however, the brand has started doing more extensive TV and video advertising in the Netherlands and beyond, aimed at encouraging their consumers to stop searching for and staring at travel ideas on social media, and instead to “be bold and press the confirmation button. Booking.com’s parent company, Booking Holdings Inc. (formerly The Priceline Group Inc.) is listed on Nasdaq.