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BOTTEGA VENETA

BOTTEGA VENETA

Company: Kering

Brand value: US$1,948 million

Headquarter city: Lugano, Switzerland

Category: Luxury

Year formed: 1966

 

Bottega Veneta was founded in the northeastern Italian city of Vicenza, and has become known worldwide for its high-quality leather goods. The brand was a favorite of global fashion icons in the 1970s and 80s, among them Jacqueline Kennedy Onassis; in 1980, Andy Warhol produced a short film dedicated to Bottega Veneta. The attention to detail that goes into Bottega Veneta goods has become the brand’s signature, along with its distinctive “intrecciato” leather weave, which is instantly recognizable as Bottega Veneta. The brand operates more than 250 boutiques worldwide; it recently opened its second Maison in Beverly Hills, and expanded its store in Shanghai’s Plaza 66. It enjoys success across Europe, Asia, Australia, South America, and North America. Products are available online through the brand’s own e-store, and through third-party premium online retailers such as YOOX.com. Bottega Veneta presented its first women’s ready-to-wear runway show in February 2005 and a year later moved into menswear, then jewelry, interiors and furniture design. Advertising focuses on print, billboards, in-store imagery and the brand’s own catalogue. It features very simple imagery of products, often with well-known models, with an emphasis on simplicity and elegance. Eva Herzigova and Lauren Hutton have fronted recent campaigns. Since 2001, the brand has been owned by French luxury group Kering, which is listed on the Euronext Paris Exchange.