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Bottega Veneta


Company: Kering SA

Brand value: US$1,761 million

Change since 2018: -10%

Headquarter city: Lugano, Switzerland

Category: Luxury

Year formed: 1966

Bottega Veneta has become known worldwide for its high-quality leather goods, and there are now 251 Bottega Veneta boutiques in 43 countries, including one recently opened on New York’s Madison Avenue. The attention to detail that goes into Bottega Veneta goods has become the brand’s signature, along with its distinctive “intrecciato” leather weave. The range includes women’s and menswear, jewelry, interiors and furniture. In mid-2018, Tomas Maier, who had been the brand’s creative director for 17 years, stepped down and Daniel Lee, previously of Celine, took over the role. The spring/summer 2018 collection was launched with an innovative, digital-first campaign in which six short films created by director Fabien Baron, cinematographer Philip Le Sourd and musician Johnny Jewel were released one by one for immersive and emotional storytelling. In the spirit of Bottega Veneta’s iconic tagline “When your own initials are enough”, the collaborators were only identified by their initials in the film credits.