Think mobility, not mobile
Mobility is a mindset and fulfillment of lifestyle expectations. Brands deliver value when they can relate to people wherever they are out and about living their lives
Empower audiences on the move
Media consumption and shopping behaviors used to be tethered to specific times and places. Today, with the inevitable reality of the Internet of Things, everything can happen on the go, dissolving the boundaries between online and offline.
Rethink Out-of-Home as a space (not only media) for modern communications
OOH is not a media channel but, literally, when you are not at home. Brands must determine the most influential OOH touchpoints and design the optimal omni-channel brand experiences to consistently give consumers reason to believe that your brand values align with theirs.
Bridge communications with one-to-one engagement.
Mass reach OOH communication can trigger more personal digital experiences. Be ready with relevant content that delivers a value exchange and content that can cross seamlessly between on-line and off-line touchpoints.
Give content relevance with context (time, location and emotion).
Leverage people’s intention and mindsets and understand how these can change across time, weather, location, activity, and emotion to deliver value through context. There are thousands of opportunities daily, so relevant brand content must be ready when people are ready to access, 24/7.