Strong valuable brands deliver
superior shareholder returns
BrandZ™ India Top 50 Portfolio outperforms SENSEX
A stock portfolio of the BrandZ™ Top 50 Most Valuable Indian brands increased 38.8 percent in value between August 2014 and July 2017, while over the same three-year period, India’s SENSEX, a weighted index of 30 stocks on the Bombay Stock Exchange, increased 15.0 percent.
The BrandZ™ Top 50 Portfolio outperformed SENSEX, even as India’s stock exchange reached record highs in 2017. And the BrandZ™ Top 50 Portfolio never declined as severely as SENSEX during periods of economic stress in 2015.
This performance by the BrandZ™ India Top 50 Portfolio demonstrates the critical ability of valuable brands to navigate volatility and generate superior returns for shareholders. High-value brands also help drive sales volume, command premium pricing, and expand market share.
To quantify the impact of high-value brands, $100 invested in 2014, in the BrandZ™ India Top 50 Portfolio, would have grown to around $139. However, $100 invested at the same time in SENSEX stocks would be worth only $115. The ROI for the investor is over 20 percent greater with the BrandZ™ Top 50 Portfolio.