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BrandZ™ Most Valuable Global Retail Brands 2018

Hold on tight – this ride’s a thriller

And what a world of retail this is! In the past year alone, we’ve seen voice-controlled shopping reach a critical mass in multiple markets.

Automated replenishment systems are moving mainstream. We see “experiential” stores that don’t actually stock any products for sale and, in this era of all things digital, one of the biggest shifts in the landscape has been that of online retailers opening physical stores.

The pace of change is quite breathtaking. It was just five years ago that Amazon became the most valuable retail brand in the WPP BrandZTM Top 100 Most Valuable Global Brands study, taking the top spot from industry stalwart Walmart, a brand with half a century of experience in the sector.

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