Welcome, and thank you for your interest in the BrandZ™ Most Valuable Global Retail Brands 2016/2017 study.
In the 11 years that we at WPP have been valuing brands, never have we known a time of such rapid and dramatic change. And, in retailing, it seems the pressures affecting all business sectors are especially intense.
This year, several other WPP companies have added commentary on the impact on retail brands of omni-channel shopping, changing consumer paths to purchase and the potential of the Internet-of-Things to automate shopping. These companies include: FITCH, Salmon, Mindshare, Labstore and Kantar Worldpanel.
I invite you to contact me directly with any questions, or to learn more about how WPP can help you better compete in
the fast-changing world of retailing and shopper marketing.
The Store WPP, EMEA and Asia