This is only available to WPP colleagues
Uncover your brand’s character, compare it with other brands and see how it differs across the world.
To gain access to the new CharacterZ click here, which is only available to WPP employees.
If you are a WPP colleague and want to gain access to the suite of BrandZ personalized publications including Pitch Doctor, TrustR, ValueD, ReputationZ, CharacterZ and BrandToys please click here
You will need your inside WPP username and password. (your corporate email address and Inside WPP password).
For StoryTeller and the entire BrandZ data set please click here
You will need your inside WPP username and password.
Not registered with inside WPP?
If you are a WPP colleague and not registered with inside WPP it’s quick and easy to do now.