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British Airways

British Airways

Company: International Airlines Group

Brand value: US$1,040 million

Change since 2019: -27%

Headquarter city: Waterside, Harmondsworth

Category: Airlines

Year formed: 1919

With more than 280 planes serving over 170 destinations in more than 70 countries, British Airways is the largest British airline based on fleet size. It has suffered tremendously as a result of the COVID-19 pandemic, and has warned that it may have to cut up to 12,000 jobs. Early on in the outbreak, more than 30,000 were suspended under the government’s furlough scheme, but as time went on the warnings became bleaker, and BA is one of several UK airlines taking court action to fight a 14-day quarantine for arrivals to the UK. British Airways was able to help with the practical fight against the virus, adding extra flights from China to bring in essential medical equipment when the need was most acute.

Prior to the outbreak, BA had been running a light-hearted campaign playing on holidaymakers’ competitiveness in planning and describing their dream trips. “Clever you” was a nod to travel smugness and a pointer to the services BA offers beyond flights. BA is the official airline partner for Team GB and Paralympics GB for the now-postponed Tokyo 2020 Olympic and Paralympic Games.