Brand value: US$1,298 million
Change since 2019: -31%
Headquarter city: Windsor
Year formed: 1812
British Gas is the UK’s leading energy provider, serving customers with both gas and electricity. It launched a complete rebrand in early 2020, seeking to change public perceptions away from the brand being more than “just” an energy supplier. In what the business has described as a “seismic” shift, it is building communications around the promise that it is “Here to solve”, showing products and services that it hopes will lead to a more emotional connection being formed between British Gas and consumers. The animated animals that have featured in British Gas advertising for five years have been scrapped as part of the rebrand.
As environmental concerns mount, British Gas has launched a “green” tariff, which includes renewable sources of electricity. And, in response to the COVID-19 outbreak, British Gas partnered with the Trussell Trust network of food banks, with their engineers and other staff collecting and delivering food parcels to people in need.