Company: Anheuser-Busch InBev SA/NV
Brand Value: $25,133 Million
Headquarters: Leuven, Belgium
Year on Year Change: -1%
Year formed: 2008
The king of beers is one of the most globally recognized of all brands. It targets a broad base of consumers, selling its signature beverage as well as several popular sub brands. Budweiser is also an enthusiastic advertiser and well-known supporter of sporting events, producing some of the most anticipated Super Bowl advertisements of the year. In recent years, Budweiser, like many major beermakers in the United States, has faced considerable headwinds in its home country, as consumers have turned to new microbrews and foreign beers. To increase its relevance, the brand recently concluded a partnership with the NBA and MLB to use their players in its ads for the first time in 60 years. The Budweiser brand is currently owned by Belgian company AB InBev.