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Bulgari

Bulgari

Company: Bulgari 

Brand value: US$909 million

Headquarter city: Rome

Category: Luxury

Year formed: 1884, Rome

 

Bulgari (written as Bvlgari) is a luxury name in jewelry, watches, fragrances, accessories and hotels. It was founded by Sotiros Boulgaris, a Greek jeweller who moved to Naples and later Rome, where in 1884 he opened a store in Via Sistina. This was replaced by the current flagship store in Via dei Condotti in 1905 with the help of his two sons. The name has come to be associated with Italian style, quality and authenticity. Bulgari watches have a unique serial number that is registered with the company. The design of Bulgari jewelry design is distinctive and often imitated, featuring colored gemstones, especially sapphires. Advertising is print heavy, with artistic images focusing on the jewelry and perfume products in the range, often with celebrity endorsements from stars of cinema and fashion.  The brand is now global, distributed through around 300 stores, many of them located in the most exclusive shopping areas in the world. The largest Bulgari store in the world is the 10-story Bulgari Ginza Tower in Tokyo, which includes a restaurant and lounge bar. In 2001, Bulgari formed a joint venture with hotel company Luxury Group to launch a new luxury hotel brand Bulgari Hotels & Resorts. The first Bulgari hotel opened in Milan in 2004. Since 2011, Bulgari has been majority-owned by French luxury group LVMH Moet Hennessy Louis Vuitton SA, with remaining shares held by the founder’s family.