We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Burger King

Burger King

Company: Restaurant Brands International Inc.

Brand Value: $5,533 Million

Headquarters: Miami Dade County, FL

Category: Fast food

Year formed: 1953

Burger King is an international fast food chain, best known for its signature Whopper hamburger. The brand’s primary point of distinction in the United States is a diverse menu that includes burgers, french fries, sodas, milkshakes, and less common items, such as onion rings, veggie burgers, and chicken fries. It also focuses on taste, flame-grilling its burgers to order and customizing its sandwiches to individual preferences. Through much of the early 2000s, the brand sought to reach a young, male audience with items like bacon-topped burgers, but it has recently focused more on fresher ingredients to appeal to women and customers over 50. A longtime advertising powerhouse, it has recent regained its stride with award-winning work, like “Proud Whopper”, which celebrated Gay Pride Day and won 13 Lions at The Cannes Lions International Festival of Creativity. Today, there are more than 13,000 Burger King restaurants in 91 countries.