Company: LVMH Moet Hennessy Louis Vuitton SE
Brand value: US$1,052 million
Change since 2018: 16%
Headquarter city: Rome
Year formed: 1884, Rome
Bulgari is a luxury name in jewelry, watches, fragrances, accessories and hotels, available via a network of around 300 stores in the most exclusive shopping districts in the world. The current logo was first used in 1934 in the central doorway of the Via Condotti flagship store in Rome. In reference to ancient Rome, the “U” was replaced with the letter “V”, and a logo, written BVLGARI, was born. The brand has come to be associated with Italian style, quality and authenticity, often inspired by the city of Rome and its art. In its 2018 campaign, Bulgari encouraged women to make their own rules and to think big, in a series of shots starring two bold and confident supermodels, Bella Hadid and Lily Aldridge. In a further tribute to femininity and women’s evolving tastes, Bulgari held an exhibition of 500 items of Roman jewelry. The brand has since 2009 partnered with Save the Children on the #Madereal programme to empower children through education.