Company: Mondeléz International
Brand value: US$4,096 million
Change since 2019: 8%
Headquarter city: Uxbridge
Year formed: 1824
There’s huge momentum around healthy eating but the nation still loves a chocolatey treat, and Cadbury is behind many of UK consumers’ most-loved confectionary brands. Dairy Milk, Flake, Creme Egg and Crunchie are some of the best-known products in the Cadbury stable. In late 2019, Cadbury partnered with Age UK to tackle loneliness among elderly people, removing the words from the iconic Dairy Milk chocolate bar to raise awareness of their plight; it is donating a portion of sales to help Age UK provide services and support as part of its “Donate your words” campaign.
For Easter, Cadbury encouraged consumers to “Show you care, hide it”, rediscovering some of the fun of gift-giving. Creme Egg, meanwhile, has launched its own tongue-in-cheek video streaming platform aimed at chocolate lovers, featuring content showing how to make the most of the consumption experience. Exclusive content can be accessed by scanning a Creme Egg.