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Caisse d’Epargne

Caisse d’Epargne

Company: Groupe BPCE

Brand value: US$823 million

Headquarter city: Paris

Category: Banks

Year formed: 1818  

Caisse d’Epargne is a long-standing savings bank that has built up a strong network of branches and has emphasized closeness to consumers through a co-operative business model. The bank merged in 2009 with BFBP (Banque Fédérale des Banques Populaires), forming France’s second-largest bank, but the two brands still operate as separate entities with distinctive positioning in the market. Caisse d’Epargne is one of many French banks to announce a series of branch closures, both to reduce costs and to take account of the growing number of consumers doing their banking online. The brand is something of a digital pioneer; it was the first bank in France to launch ApplePay, and its 2018/2020 strategic plan sets out a desire to lead in digital services. Recent communications have had a youthful focus and present a modern image of the bank, with the tagline “Vous être utile” (Be useful to you). The brand sponsors two of France’s national sports teams – handball and basketball – in which France tends to perform well internationally. Parent company Groupe BPCE is a mutual bank, owned by its regional branches, which in turn are owned by their customers.