Parent Company: Canadian Tire Corporation Limited
Brand Value: $1,249 million
Headquarter City: Toronto
YoY Change: -5%
Year Formed: 1922
As “Canada’s store,” Canadian Tire is an institution unique to the country, selling a curious—to outsiders—mix of tires, auto repair, automotive products, apparel, hardware, sports and recreation, home appliances, and seasonal products. Some of its stores also sell toys and grocery items—and there is even a Canadian Tire Bank. Affiliate brands include athletics stores, clothing retailers, gas stations, and a real estate investment trust, among others. The brand enjoys a 98 percent instant recognition among consumers in its home market, where its loyalty program issues “Canadian Tire Money” for purchases, which has been accepted by other retailers as well. Canadian Tire supports many community initiatives, especially through its Jumpstart Charities, which is dedicated to helping children overcome barriers to sports and recreation.