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Cars Insight | Technology

 

Jenny Kimmerich

Managing Partner, Content and Partnerships

GTB

Jenny.Kimmerich@gtb.com

 

Tech badge

can strengthen

brand loyalty

 

The car industry is evolving like the mobile phone industry. The car maker will create a shell, and the tech company will create everything on the inside, including the communication system. Brand loyalty is declining. If an Apple or Google puts a badge on a car it will make a difference. In luxury it’s a bit different because of the prestige that comes with owning a luxury car.