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Carte d'or

Carte D’Or – 2020 #45 (-1)

Parent Company: Unilever

Brand Value: $896m (US$)

Change since 2019: -4%

Headquarter City: Rueil Malmaison

Category: Food & Dairy

Year Formed: 1978

Carte D’Or is a dessert ice cream brand available in more than 25 varieties and is sold in nine countries. With the tagline “Once you’ve got Carte D’Or, you’ve got dessert,” the brand positions itself as the top high-end frozen desserts brand. In 2014, a range of pastry-based products inspired by classic French desserts was launched, including profiteroles, crème brûlée and lemon meringue pie. Carte D’Or launched its first organic range in 2018, and in 2019 expanded the flavors, adding mango and lemon. This follows the launch of a sorbet range which uses fruit from more sustainable forms of agriculture. Origin and certification are key messages for conscious French customers and the brand is expanding its investment in this area. In 2019 Carte D’Or announced a new range of dessert chocolates, sold exclusively in airport duty-free shops. The range features French patisserie-themed packaging and includes single chocolates such as flake truffles, and bars including dark chocolate with Himalayan pink salt. Carte D’Or continues to connect with the premium ice cream market. In 2017 it launched the Maison Carte D’Or pop-up store in Paris, in collaboration with award-winning pastry chef Yannick Tranchant, offering a fresh take on traditional French pastries, with Carte D’Or ice creams incorporated. Cart D’Or’s parent company Unilever has a new CEO, Alan Jope, who succeeded Paul Polman in January 2019.

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