We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Cartier

Cartier

Company: Cie Financiere Richemont SA

Brand value: US$7,086 million

Headquarter city: Paris

Industry: Luxury

Year formed: 1847

Cartier was launched in a Paris workshop 170 years ago and has gradually grown into a global brand renowned for its high-end jewelry and watches. Several of its designs have been produced for decades, including its Tank and Santos watches. To mark the reintroduction of its 1980s Panthère jewelry watch in 2017, Cartier gave director and producer Sofia Coppola carte blanche to create a video commercial around the new collection, in which the brand has invested heavily. Cartier has also become famous for its dazzling annual Christmas television ads. In 2016, this featured a panther cub in an animated film showing Cartier helping Christmas wishes come true. In early 2017, Cartier announced a partnership with another French luxury group, Kering, to develop, produce and distribute Cartier eyewear. China is a key market for Cartier, and the brand was one of the first European luxury names to have a storefront on the WeChat Chinese digital platform. In New York, the brand launched an innovative pop-up experience at a popular French-Vietnamese restaurant this year to immerse millennial consumers in a Cartier experience; the Panthere Studio was a significant step in moving from a focus on transactions to interactions. Globally, Cartier has more than 300 stores. Each year, Cartier recognizes six women from around the world in its Cartier Women’s Initiative Awards. The brand is owed by luxury goods company Richemont, which is listed on the Swiss Stock Exchange.