We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Company: Cie Financière Richemont S.A.

Brand Value: US$ 7,476 million

Change since 2018: 6%

Headquarter City: Paris

Category: Luxury

Year Formed: 1847

Cartier is a watchmaker and high-end jeweller, with many of its designs made consistently over many decades. The brand is perhaps best known for its Tank and Santos watches, though the product range extends to leather goods, fragrance and eyewear. Cartier invests heavily in a creative approach to digital communications, with strong YouTube and Instagram channels, as well as search engine marketing and a mobile-specific website. In the past year, Maison Cartier launched Coloratura, a collection of brightly colored jewelry designed as a celebration of diverse cultures linking the past and the future. The brand has, along with several other luxury labels, begun opening its doors to immersive experiences that give consumers a different perspective on Cartier and its craftsmanship. These experiences have been launched at the historic Cartier flagship store at 13 Rue de la Paix.