COMPANY Bank Mandiri Persero Tbk PT
BRAND VALUE US$ 5,438 million
YEAR ON YEAR CHANGE 10%
YEAR FORMED 1998
Bank Mandiri has a network of almost 2,600 branches and more than 17,400 ATMs across the country, but its focus is on promoting the ease of digital banking and a cashless society. It recently revamped its mobile banking app to make it more user friendly, and Mandiri e-money can now be used on public transport as well as to pay for tolls on highways. Promotions in the past year have focused on their savings account, underlining the ease of banking with Mandiri to link physical banking with e-banking, shopping and getting rewards. In May and June 2017, the bank has also run a digital campaign called #perempuanberhak, meaning “women have a right”. The site promotes the right of women to manage their own money, and gives tips on money management and credit card usage. Mandiri is Indonesia’s biggest lender based on assets, and grew its total assets by 14.1 percent in 2016, strengthening this position. Q1 2017 profits were up 6.9 percent. CSR work focuses on education, and in 2016 construction began on the Mandiri University Campus. The brand also supports young entrepreneurs, and provides coaching and financial support to help develop new businesses through its Wirausaha Muda Mandiri Program (young independent entrepreneurs program). Bank Mandiri listed on the Indonesia Stock Exchange in 2003 and has international operations in Malaysia, Singapore, Hong Kong, the Cayman Islands, Timor-Leste, Shanghai and London.