We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Castrol

Castrol

Company: BP plc

Brand value: US $2,564 million

Change since 2019: -13%

Headquarter city: Pangbourne, Berkshire

Category: Lubricants

Year formed: 1899

Castrol is a manufacturer and distributor of premium lubricating oils and related products, and is the preferred lubricants partner for Volkswagen, Audi and BMW. All Jaguar vehicles start their lives with Castrol lubricants inside, and the link between these two brands has been strengthened by the recent announcement of a partnership with the Panasonic Jaguar Formula E Team, in which Castrol products will be used in the I-TYPE 4. Jaguar Racing and Castrol have shared motorsports success in traditional racing, including victories at Le Mans and Daytona. Castrol has long been associated with high-performing vehicles, and Castrol-sponsored motorsport teams and their drivers have broken the land speed record more than 20 times.

The brand began 2020 by announcing a new partnership with Renault Sport for the next five years, a link being promoted via social media with driver Daniel Ricciardo as a Castrol brand ambassador; he has 1.7 million Twitter followers. Castrol has also partnered with ONYX InSight to look at ways oil and vibration data can improve the efficiency of wind turbines.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...